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GARY
BAKER

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For over three decades, I've partnered with organizations, agencies, and institutions to create meaningful visual experiences. Every project is built on strategy, craftsmanship, and a belief that great design should be both beautiful and purposeful.

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Progressive Motorcycle The
Rally Racer

The Progressive Rally Racer is an authentic expression of how Progressive shows up for riders at motorcycle rallies across the United States.

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Bronx Zoo – Name a Roach

You could buy flowers and candy for Valentines Day, but why not do something your loved one will remember – name a Madagascar Hissing Cockroach. 

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Audible Recall at NY Comicon

Comic-Con brings the most devoted fans together. Their knowledge about their favorite comics, movies, and shows knows no bounds.

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​GMC Denali Anthem

GMC vehicles are some of the most precisely crafted machines in the world. Once you are behind the wheel, the world feels tailored to your experience.

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Special Olympics Play Unified

The Special Olympics launched a new effort to have people with and without intellectual disabilities share the same field of play.

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Wildlife Conservation Society Give A Sip

New Yorkers are inundated with advertising and messaging. Everywhere they look there's another ad telling them what to do.

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Toys 'R' Us Giftness Protection Program

Every year during the holiday season, Toys R Us faces a crisis on social media.

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Special Olympics R-word Exchange

The word "retarded" is derogatory and offensive. People often use it on social media to be funny.

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Manhattan Mini Storage Keep Your Stuff In the City

We created an outdoor campaign that spoke to Manhattanites in their language.

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Bronx Zoo - Dinosaur Safari

New Yorkers are inundated with advertising and messaging. Everywhere they look there's another ad telling them what to do.

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Boogiedown at the Bronx Zoo

Every year during the holiday season, Toys R Us faces a crisis on social media.

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