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I’m an integrated creative leader who builds ideas, teams, and brand platforms across advertising, experiential, social, digital, content, and design.

Along the way, I’ve made music with hip-hop legends and zoo animals, persuaded people to stop using the R-word, convinced Baltimore that a 500K race was circling its Beltway, turned cockroaches into Valentine’s gifts, and really, really angered New York Mets fans.

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Progressive Motorcycle
The Rally Racer

Making motorcycle safety the main attraction at motorcycle rallies around the country.

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Special Olympics
Play Unified

Rewriting the rules by bringing athletes with and without intellectual disabilities onto the same field.

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Manhattan Mini Storage
Keep Your Stuff In the City

Creating an outdoor campaign that spoke to Manhattanites in their language.

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Audible
Recall at NY ComicCon

Transforming audiobooks into an immersive experience that put fans’ listening skills to the ultimate test.

Twitch
Glitchcon 2020

Bringing TwitchCon directly to Twitch’s biggest creators during the 2020 pandemic.

Progressive
Secret Walls X OneMoto

Changing the rules of Secret Walls and turned Portland’s biggest motorcycle show into a live art showdown.

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Wildlife Conservation Society Give A Sip

Helping remove millions of plastic straws from New York City—one sip at a time.

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Special Olympics
R-word Exchange

Replacing one hateful word with a million funnier things to say—with help from the Upright Citizens Brigade.

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Bronx Zoo
Boogiedown at the Bronx Zoo

Bringing together two of the Bronx’s biggest cultural icons in one unexpected collaboration.

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Bronx Zoo
Name a Roach

Turning cockroaches into the ultimate
Valentine’s Day gift.

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Bronx Zoo
Dinosaur Safari

Bringing prehistoric times back to life in the heart
of New York City.

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GMC
Denali Anthem

Turning the sounds of actual GMC vehicles into an anthem film you could see, hear, and feel.

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