Boogiedown at the Bronx Zoo
The Bronx and Bronx Zoo have been an integral part of culture. The zoo as one of the largest attractions in NYC, and the borough as the birthplace and harbinger of hip hop culture that swept the world.
These 2 entities had been in the same area for 40 years, but never collaborated with each other.
We created a unity between zoo and culture – where zoo animals met with cultural influencers like hip hop artists and street artists.
Originators of hip hop Melle Mel (Grandmaster Flash and the Furious Five) and Grandmaster Caz (Cold Crush Brothers) created a song and music video sampling animal sounds from the zoo. For the first time in history, street artists Crash, Tats Cru and Andre Trenier collaborated with actual animals to create key art used in advertising and social promotions.
In addition to the collaborations, we created a mini docu-series that showcased what the culture and the zoo meant to our pioneers.
Not only was the collaboration art created for our advertising, but giclee prints were sold to help raise money for conservation efforts of WCS and the Bronx Zoo.
What it is:
Film, Print, Social, First time ever collaboration of animal and artists.
Hip-hop legends Grandmaster Melle Mel (Grandmaster Flash and the Furious Five) and Grandmaster Caz (Cold Crush Brothers) recorded an original song for Boogiedown at the Bronx Zoo. Listen closely and you'll hear sounds of actual animals from the zoo on the track.
Animal and Street Artist Collaboration
As part of their enrichment program, some of the zoo's animals paint. We gave their work to legendary street artists from the Bronx and watched as the pieces were transformed. These one of a kind collaborations became the key art for the event, used in OOH and digital placements. In addition, the Bronx Zoo sold (signed and numbered) giclée prints to help fundraise for the great work WCS does for wildlife around the world.
World-renowned street artists Crash, Andre Trenier, BG183, Bio, and Nicer each did a piece for this project. Use the sliders to see the animal art they were given and then the finished pieces.
Andre Trenier X Carribean Flamingo
Nicer (Tats Cru) X Lowland Gorilla
BG183 (Tats Cru) X Asian Otter Family
Bio (Tats Cru) X Capuchin Monkey
Andre Trenier X Sea Lion
Crash X Boa
Crash X Lowland Gorilla
Five part docuseries about the collaboration between genre-creating artists and the Bronx Zoo