
I’m an integrated creative leader with 20 years of experience building ideas, teams, and brand platforms across advertising, experiential, social, digital, content, and design.
I’ve led multidisciplinary work for brands including Progressive, Twitch, Dell, Kellogg’s, Microsoft, Campbell’s, and the Wildlife Conservation Society. My work has driven business results, earned national and international attention, strengthened brand equity, and helped agencies expand client relationships and win new business.
At the center of my approach is a simple belief: the best work comes from clear strategy, ambitious ideas, and teams that feel trusted enough to do their best work.
Outside of my professional career, I’m deeply involved in Little League Baseball. I’ve served as president and held several other leadership positions within local leagues, while continuing to coach multiple teams each year. Volunteering in youth baseball has strengthened my belief in mentorship, community, teamwork, and the importance of helping young people build confidence both on and off the field.
Most importantly, I’m a husband and father. When I’m not working or at a baseball field, you can usually find me playing golf, spending time with my family, or enjoying life near the beach.
EXPERIENCE
THE•TEAM
Group Creative Director
Grey | Wasserman X | Tinsel Design
Freelance Creative Director
Wildlife Conservation Society
Executive Creative Director (Internal)
Jack Morton Worldwide
VP Creative Director
VML | Y&R
Freelance Creative Director
Cake Group (HAVAS)
Creative Director
G2
Creative Director
Edison Properties | Manhattan Mini Storage
Creative Director (Internal)
True North
Senior Art Director
Rooftop Communications
Senior Art Director
Cline Davis & Man
Art Director
141 Worldwide
Art Director
CLIENTS
NGOs
Wildlife Conservation Society, Special Olympics, Action Against Hunger
Corporate
Progressive, Munich RE, IBM, Xerox, Dell, Motorola, Charter Cable, Edison Properties, Executive Suites, WorkSpace, Edison Parkfast, Pitney Bowes, ThomasNet
Automotive
GMC, Buick, Mobil1, Chevron, Volvo, Precision Tune Auto Care
Consumer Package Goods
Campbell’s (Soups and SpaghettiOs) Kellogs (Special K Cereal & Breakfast Sandwiches), Prego, Ernst & Young, Vitamin Water
Entertainment & Media
Audible, TNT, NBA, Newsweek, Glamour
Financial
Capital One, JP Morgan, OppenheimerFunds, Disney Visa, Chase, Chesapeake Bank of Maryland, Quorum Federal Credit Union, First Fidelity Mortgage
Retail
Toy’s R Us, Babies R Us, Jones New York, Manhattan Mini Storage, Disney Store, Music and Arts, Trollbeads, Gaines McHale Furniture, Delsey
Food & Beverage
LVMH, Belvedere Vodka, Allied Domecq, Stolichnaya, Kalua,
Healthcare / Pfizer, Amgen, Novartis, Angiotech, Sunovion
Beauty
Make Up For Ever, Revlon
Travel & Tourism
Legoland, The Bronx Zoo, The New York Aquarium, Central Park Zoo, Queen’s Zoo, Prospect Park Zoo
gray@thegraybaker.com
1-908-9020097

