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PROGRESSIVE

Rally 
Racer

Since its debut in 2022, Rally Racer has served as the signature gateway into the Progressive footprint, inviting attendees to step off the midway and into an experience unlike anything else at motorcycle rallies. We completely reimagined the traditional carnival game, replacing toy controls with authentic motorcycle handlebars mounted to full-scale replica motorcycles from iconic brands including Harley-Davidson, Indian, and Honda. The result is a first-of-its-kind interactive experience that feels instantly familiar to riders while remaining approachable for everyone.

At its core, Rally Racer celebrates one of the most important principles of riding: control. Players guide their motorcycle across the course using the handlebars, where the rider with the steadiest hand ultimately claims victory. The mechanic isn't based on speed or luck. It rewards precision, focus, and smooth control, reinforcing the idea that the safest rider is the one with the surest hand.

More than just a prize game, Rally Racer creates an authentic expression of motorcycle culture. Its striking presence draws guests from across the event grounds, while the unique gameplay encourages friendly competition, repeat play, and memorable moments. Chasing the grand prize becomes more than a carnival challenge. It becomes an experience that celebrates the confidence, skill, and control that define every great ride, making Rally Racer the perfect first impression of the Progressive brand.

PROJECT HIGHLIGHTS

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