The Progressive Rally Racer is an authentic expression of how Progressive shows up for riders at motorcycle rallies across the United States. Reimagined in collaboration with Oliver Munden, the entire footprint was redesigned to reflect true motorcycle culture, blending bold custom artwork with a rally-ready visual identity that feels native to the road.

At the center is a carnival-style water gun challenge that rewards a steady hand, moving a replica motorcycle across the board to win prizes while reinforcing the importance of control and focus. Custom motorcycle helmet art installations demonstrate that safe riding can be beautiful, pairing protection with striking creative expression.

A roaming magician extends the energy beyond the booth, surprising and delighting guests while drawing new crowds into the experience. Together, every element works to create a credible, engaging presence that connects with riders in a way that feels genuine and memorable.

What it is:

Experiential