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Special Olympics

R-word Exchange

The word "retarded" is derogatory and offensive. People often use it on social media to be funny. The funny thing is that are a million better and funnier words out there. 

In an effort to show people how not funny they are, we hired some of the funniest people in the world – The Upright Citizens Brigade. We gave them carte blanche to use the Special Olympics Twitter handle to show people how to actually be. 

What it is:

Listen and Respond

Case Study

Listen and Respond Samples

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