Wildlife Conservation Society
Give A Sip
New Yorkers are surrounded by advertising, making another traditional environmental message easy to ignore. We needed to reach them somewhere familiar, trusted, and impossible to miss: their neighborhood bodega.
With less than $15,000 in media, we partnered with the Yemeni American Merchants Association and more than 2,000 bodegas to create a grassroots campaign across New York City. Storefront signs, counter materials, social content, and public installations invited New Yorkers to pledge to give up single-use plastic straws.
By turning local merchants into environmental advocates, Give a Sip made ocean conservation feel immediate, personal, and distinctly New York.
So, with a strong, clear message, we helped empower deli owners and New Yorkers to take a pledge to Give a Sip and ditch plastic straws for good... ultimately changing policy in the city and state.
What it is:
Experiential, OOH, Social, Print
The Bodega that's Saving the World
In partnership with the Yemeni Merchants Association, WCS launched a grass roots campaign that put our message in 2000+ storefronts in the NYC area. Empowering new Yorkers to become heroes for the ocean and pledge to not use single-use plastic straws.
OOH Storefront Signage
Shark Week Stunt
During Discovery Channel's Shark week, we installed wild postings around New York City to bring the threat of single-used plastics to the top of mind.
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