Toys 'R' Us
Giftness Protection Program
Every year during the holiday season, Toys R Us is under a crisis on social media. Parents and kids are outraged about the retailer being out of stock, about crowded stores, and poor experiences... the complaints are endless.
So we decided to change the conversation. Rather than focussing on present they don't have, we helped them hide the presents they do have.
Each day, we posted another way for parents to keep their little ones surprised by sending different hiding spots throughout their house. Some of the posts were serious, some were just plain silly (to keep parents and kids on their game).
What it is:
Social, Listen & Respond, Film