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Bronx Zoo – Name a Roach

You could buy flowers and candy for Valentines Day, but why not do something your loved one will remember – name a Madagascar Hissing Cockroach. 
 
The Bronx Zoo launched this organic social campaign with a $2,000 production budget to raise money for conservation and boost relevancy in slow winter months. For $15, we invited people to symbolically name one of the Bronx Zoo roaches after a loved one, with options to buy roach-themed items like pins, hats and roach-shaped chocolate.
 
In total, the campaign raised over $125,000 and received news coverage as far as California. 
 
Why roaches? Because flowers wilt, and candlelight fades, but roaches are forever. 

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Film, Social, Fundraiser

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