The One Moto Show celebrates motorcycles as expressions of art, craftsmanship and individuality. As presenting sponsor, Progressive wanted to contribute something authentic to that culture.

 

For two consecutive years, we partnered with Secret Walls to bring its legendary live art battles to Portland. Artists competed against the clock, creating original work in front of a live audience while live social feeds and social voting extended the competition far beyond the event.

 

Secret Walls even changed its signature black-and-white rules for Progressive, requiring every artist to incorporate Progressive Blue into each piece. The result was a clear connection to the brand without limiting the artists’ individual styles.

After becoming a standout attraction in its first year, the experience returned with a larger competition and an even bigger canvas. For the championship battle, the finalists traded the wall for a full-sized Sprinter van, transforming it into a one-of-a-kind piece of art.

 

The partnership gave Progressive a credible way to support artists, celebrate customization and become part of the culture surrounding The One Moto Show.