Twitch GlitchCon transformed a canceled convention into a nationwide series of personalized experiences for some of Twitch’s most influential creators. Developed during the pandemic, the program brought custom-designed buses, trailers, backyard installations, gifting, hospitality, and entertainment directly to creators’ homes across 25 locations in the United States.

Each activation was designed around the individual creator, turning their home into an extension of their on-stream personality. Zen Pods offered space to relax and recharge, while drone deliveries, curated snack packs, and fully customized home experiences created surprising, highly shareable moments for creators and their audiences.

Behind the scenes, the program required extensive logistical planning, new operational systems, and comprehensive COVID-19 safety protocols developed in consultation with medical experts. Delivered within a two-month timeline, the activation generated more than 5.8 million social engagements and strengthened Twitch’s connection with creators and fans when bringing people together mattered most.