Work Can Work Better
Xerox is synonymous with the workplace,
they've been in offices for almost a century. So when they started a new venture of office services, we needed to create a hard-hitting digital campaign that got straight to the point, ensuring that customers wouldn't look at them as a copier company any longer.
Work Can Work Better was a rallying cry that any employee could relate to. There's always a better way. So we created a series of banners with rhetorical questions that assured them work could work better.
We also created a print campaign which illustrated a workflow of constant questions that employees,
C-level and down, would ask themselves, showcasing that Xerox was the answer to their business problems.
What it is:
Social, Digital, Print