Boogiedown at the Bronx Zoo
The Bronx and Bronx Zoo have been an integral part of culture. The zoo, being one of the the largest attractions in NYC, and the borough which brought us hip hop culture that swept across the world.
Somehow, these 2 entities have been in the same area for 40 years, but have never collaborated with each other.
We created the collaboration between zoo and culture – where animals collaborate with cultural influencers like hip hop artist and street artist.
Originators of hip hop Melle Mel (Grandmaster Flash and the Furious Five) and Grandmaster Caz (Cold Crush Brothers) created a song and music video that sampled animal sounds from the zoo. For the first time in history, street artists Crash, Tats Cru and Andre Trenier collaborated with actual animals to create key art used in advertising and social promotions.
In addition to the collaborations, we created a mini docu-series that showcased the what the the borough and zoo meant to our pioneers.
Not only was the collaboration art created for our advertising, but prints were sold as giclee prints that helped raise money for conservation efforts of WCS and the Bronx Zoo.
What it is:
Film, Print, Social, First time ever collaboration of animal and artists.