Bronx Zoo – Name a Roach

You could buy flowers and candy for valentines day, but why not do something your loved one will remember – name a Madagascar Hissing Cockroach. 


In an organic social campaign, and $2,000 in production budget, the Bronx Zoo launched this campaign to help raise money for conservation, but also to boost relevancy in slow winter months. For $15, you can symbolically name one of the 50,000 roaches after a loved one, with options to buy roach themed items like pins, hats and roach shaped chocolate.


In total, the campaign raised over $125,000 and received news coverage as far as California. 


Why roaches? Because flowers wilt, and candlelight fades, but roaches are forever. 

What it is:

Film, Social, Fundraiser

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